Thought Leadership Strategy: 3-step Framework For Influencer Outreach

You can do this by sending custom emails, consistently sharing their work from your branded and personal social accounts, and trying to meet them in person at conferences. The remaining influencers on your list the people and websites that are still important but are not a top priority can be considered Tier 2 Influencers. You should strive for efficiency and scale with them, building one-to-many relationships. Email templates and creating special content like webinars and guides can help. Your team should record every interaction it has with the influencers on your list top tier or otherwise. Make notes along the way as you learn things about the influencers job, hobbies, and interests. When it makes sense to do so, assign certain contacts to individual members of your team, so they can concentrate on building fewer but deeper connections, rather than many scattered ones. (Really, a balance of both is nice.) 3. Connecting with influencers When youre ready to promote your content, consider giving your Tier 1 influencers advanced notice. This will give them a chance to spend time with your content before launch, so they can give meaningful commentary when it goes live. Youll also find that when big websites or influencers write about content first, theres often a trickle down effect, where smaller sites pick up the story without any prompt from you.
For the original version including any supplementary images or video, visit http://contentmarketinginstitute.com/2014/07/thought-leadership-strategy-influencer-outreach/

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